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Why Does LeadSnap Show Different Info Than Google?

Why your Business Profile info in LeadSnap and on Google can differ, how the profile lock works, and how to fix sync issues.

Written by Euter

Sometimes the information in LeadSnap doesn't match what you see on Google, or your edits don't seem to go through. In almost every case, the cause is one of three things: the profile lock, Google's review process, or a sync delay. This guide explains each one and how to fix it.

Quick Links

  1. How LeadSnap and Google stay in sync

  2. How the profile lock works

  3. How to edit a locked profile

  4. LeadSnap shows old information

  5. My edits in LeadSnap aren't showing on Google

  6. My edits on Google keep getting reverted

  7. My stats in LeadSnap are different from Google

  8. What to send support

How LeadSnap and Google stay in sync

LeadSnap reads your Business Profile information from Google and sends your edits back to Google. LeadSnap pulls new data from Google, e.g. every 24 hours, and whether the Sync button forces an immediate refresh

When you save a change in LeadSnap, it is sent to Google right away. Google may still review the change before it goes live, so it can take 72h to appear on your public profile, depending of how sensitive was the change.

How the profile lock works

The lock protects your Business Profile from unwanted changes. While the lock is on, changes are blocked from both sides:

  • Changes made directly on Google (by Google, the business owner, or anyone else with access) are blocked.

  • Changes made inside LeadSnap are also blocked.

This means that if you try to edit a locked profile in LeadSnap, your changes will not save until you turn the lock off.
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How to edit a locked profile

  1. Open the GBP location in LeadSnap and turn the lock off.

  2. Make your edits right away and save them.

  3. Turn the lock back on.

  4. Wait about 5 minutes for the changes to go through.

Tip: if you're making edits directly on Google, turn the lock off in LeadSnap first. Otherwise your Google edits may be blocked or reverted.
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LeadSnap shows old information

If Business Details in LeadSnap still shows an old description, website, or phone number after you changed it on Google:

  1. Check whether the change is actually live on Google. Changes that are still under Google's review won't appear in LeadSnap yet.

  2. Check if the profile is locked. A locked profile blocks outside changes, so a change made on Google will not be accepted.

  3. Wait for the next sync, or use the Sync option going to the Accounts page (last item on the left menu), click on MORE button near the Account name and select Sync Locations. Wait a few minutes and check again.

  4. If it still doesn't update after 15 minutes, contact support.

My edits in LeadSnap aren't showing on Google

  1. Check if the profile is locked. If it is, follow the steps in How to edit a locked profile.

  2. Look for a "Failed to sync" or "Failed to update" message after saving. This usually means Google rejected the change.

  3. Google can reject changes it doesn't allow, such as some categories, services (duplicated service across multiple categories or over 100 services in the same category).

  4. Some changes, like the business name or address, may need Google's review and can take longer to go live.

My edits on Google keep getting reverted

If you change something directly on Google and it switches back, the profile is most likely locked in LeadSnap. The lock is doing its job: it restores the protected version. Turn the lock off before editing on Google, then turn it back on when you're done.

My stats in LeadSnap are different from Google

Performance numbers (views, calls, website clicks) can differ for a few reasons:

  • Google releases performance data with a delay of 24h, so the most recent days may look lower.

  • Make sure you're comparing the same date range in both places.

What happens if a client removes my access?

LeadSnap manages your GBP through your connected Google account. If the client removes that account as a Manager, LeadSnap can no longer read or update the profile, and the lock stops protecting it. You will need to be added back as a Manager and reconnect.

What to send support

If none of the above fixes it, contact us through the chat in the bottom-right corner of your account and include:

  • The business name and LeadSnap location

  • What you changed, and where (LeadSnap or Google)

  • What you expected to see and what you see instead

  • Any error message, plus a screenshot if you have one

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